“I created Pandemonia from mass media imagery, then fed her back to the very same media. She is like a modern day Trojan Horse. On the surface she is the consumerist vision in person; forever young, tall and glossy etc. Under the veneer, the work promotes discourse; a dismantling of that same image. “
As a piece of public performance Pandemonia became an Advert for Camper shoes. in 2016, the Adverts appeared in major cities both North and South hemispheres. Posters projections and towels were created with Pandemonias image.
The images questioned the public and a back and forth occurred.
Using the Camper towel, graffiti Artists to holiday makers started perform Pandemonia.
Life cycle of the Advert.
“Capturing the adverts as in a wildlife hunt I can see the same archetypes and messages repeating themselves. Forming an echo chamber, ripped posters reveal similar messages underneath”